It used to be if you wanted to rank for a certain keyword, you just needed to use that phrase all over your web page.<\/p>\n
But times change. Search engines continue to get more evolved and intelligent; the\u00a0algorithms more complex. In order to weed out the good websites verse the spam the search engines look at more and more factors and relationships within a web page or website to determine it’s value to the searcher.<\/p>\n
In the next evolution of the search engine algorithm those Exact Match Keywords<\/strong>\u00a0techniques that the novice website owners have learn are becoming less valuable. \u00a0Partial Match Keywords<\/strong>\u00a0continue to grow in importance while creating a better user experience for the visitor. Admit it, how many times have you read a web page and fine yourself repeating the same term over and over again such this:<\/p>\n If you\u2019re looking for\u00a0tennis shoes<\/span>, you\u2019ve come to the right place. Our tennis shoe<\/span>\u00a0website is the best place to buy\u00a0tennis shoes<\/span>. You won\u2019t find better\u00a0tennis shoes<\/span>\u00a0or cheaper\u00a0tennis shoes<\/span>\u00a0anywhere else. We invite you to check out our great selection of\u00a0tennis shoes<\/span>.<\/em><\/p>\n A better usage would be: Whether\u00a0you play tennis <\/span>on grass or clay courts, we have the shoes<\/span> you need.<\/em><\/p>\n SEOmoz talks more about this in a Whiteboard Friday<\/a> video.<\/p>\n